Knowing Your Three Main Types of Customers

Let's narrow in on customer service for a moment. It's your job to make sure your staff is giving excellent service to clients, but it's also difficult to keep tabs on every employee at all times.

It's inevitable that some customers will leave despite your team's best efforts, but whether or not you choose to hold on to the rest is up to you.

You'll come to understand that there are primarily three types of customers that any successful business should aim to attract.

Those things are:

Those Who Are Already Among Your Clientele

Due to their prior pledge of allegiance, these are the most vital.

Customers are less likely to switch to a competitor if they get good service, and it's cheaper to keep the customers you already have than to find new ones.

Completely Fresh Prospects

These are the consumers who are currently investing in your rivals' offerings.

Compared to what they're currently buying, how can you prove to them that what you offer is superior in quality and more useful?

Abandoned Customers

You can try to win back the loyalty of customers who left your business by finding out why they left in the first place.

Naturally, you need to give this some thought on a case-by-case basis.

You should not waste your time trying to win back a customer with a poor payment history.

Customers who left because of price, because they didn't think you had what they needed, or because they were surprised to find the new company's service wasn't as good as they had hoped should be re-attempted.

Make sure everyone on your team is aware of the three distinct types of customers and the significance of each to the development and success of your business.

If you cater to these three types of clients, you'll undoubtedly expand your business. Browse our blogs if you liked this one!